5 Eye-Opening Efforts From Some of Toronto’s Leading Brand Stars

Innovative campaigns and videos from Down Syndrome awareness to hip-hop

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When it comes to pushing the envelope and striving for huge innovation, Madison Avenue’s got nothing on Toronto. Unexpected, eye-opening approaches abound across efforts for everything from Down Syndrome awareness and soft drinks to tires and hip-hop music.

‘Down Syndrome Answers’

When you want to know about a subject, you ask an expert. That simple notion informed “Down Syndrome Answers,” FCB Toronto’s landmark 2016 campaign for the Canadian Down Syndrome Society.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.