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When it comes to pushing the envelope and striving for huge innovation, Madison Avenue’s got nothing on Toronto. Unexpected, eye-opening approaches abound across efforts for everything from Down Syndrome awareness and soft drinks to tires and hip-hop music.
‘Down Syndrome Answers’
When you want to know about a subject, you ask an expert. That simple notion informed “Down Syndrome Answers,” FCB Toronto’s landmark 2016 campaign for the Canadian Down Syndrome Society.
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