5 Eye-Opening Efforts From Some of Toronto’s Leading Brand Stars

Innovative campaigns and videos from Down Syndrome awareness to hip-hop

Toronto’s La Mar Taylor has directed several videos for Toronto rap icon Drake. Getty Images

When it comes to pushing the envelope and striving for huge innovation, Madison Avenue’s got nothing on Toronto. Unexpected, eye-opening approaches abound across efforts for everything from Down Syndrome awareness and soft drinks to tires and hip-hop music.

This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.
@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.