Top 10 Cannabis Marketing Campaigns of 2023

Creativity flourished amid challenges, with standouts in activations, advertising, activism and collaborations

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When there’s good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush—with conservative-leaning, Republican-led Ohio recently approving recreational cannabis sales—and a record 70% of the American public supports legalizing weed. 

Meantime, the federal Department of Health and Human Services has recommended that the plant be taken out of the most restrictive category of scheduled drugs, a groundbreaking development, and the industry is on track to haul in a chart-topping $33.6

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