Tony Hawk's Blood Was Infused Into a Skateboard Design by Liquid Death

The product, which benefits two nonprofits, is the latest boundary-pushing stunt from the irreverent brand

Skateboard legend Tony Hawk invested early in Liquid Death, a canned water startup with a punk rock attitude, became an ambassador and even “sold his soul” to the company in a contract that runs “to the ends of the Earth and for the rest of time, including any applicable afterlife, reincarnation or similar post-mortal existence.”