To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy

W+K New York gets weird to highlight the Optimum's extra life and extra power

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In the 1980s, Miller Lite (by way of agency McCann-Erickson) prodded Americans into debating whether its beer was good because it “tastes great” or because it’s “less filling.”

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