Duracell Sends Global Creative Account to Wunderman Thompson

The assignment does not include creative in North America

Duracell spends around $100 million on measured marketing globally. Duracell, Wunderman Thompson

Duracell has selected Wunderman Thompson as its new global creative agency partner, concluding a four-month review process which included over 10 agencies.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.