Tinder Debuts Swipe Night, Its Apocalyptic Choose-Your-Own-Adventure Series

72andSunny Los Angeles is behind the effort

Tinder's Swipe Night is squarely aimed at Gen Z. Tinder

After much hype, Tinder today debuted Swipe Night, an interactive digital experience that will greet users every Sunday night this month when they open the dating app.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.