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At first the glossy film appears to advertise another new smartphone, with close-up shots of a sleek device and a voiceover boasting its features. But about ten seconds in, the promo takes a dark turn.
“You can keep up to date with traffic in your area—and her movements,” the voiceover says. “You won’t need that extra space for those videos of her. Manipulating her has never been easier.”
As the camera pans out, revealing a smartphone screen with a photo of a seemingly happy couple, a warning appears: “Domestic abuse is getting smarter.”
The ad is for the charity Refuge, which is marking its 50th anniversary of fighting domestic abuse in the U.K.
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