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While it may appear as if the world has returned to its pre-Covid hustle and bustle, there are certain industries that are continuing to exercise caution when it comes to public safety. Live performances, for instance, are largely back in action, but some theaters still refuse to fill their audiences at full capacity.
One retailer in Peru saw a theater’s empty seats as a unique way to reach a new consumers. All it needed was a gaggle of mannequins and some QR codes.
Retailer
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