This Retailer Turned Empty Theater Seats Into Clever, Shoppable Mannequin Displays

Peruvian brand Oechsle gives patrons a front row seat to unique media planning

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While it may appear as if the world has returned to its pre-Covid hustle and bustle, there are certain industries that are continuing to exercise caution when it comes to public safety. Live performances, for instance, are largely back in action, but some theaters still refuse to fill their audiences at full capacity.

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