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A couple of anthropomorphized taste buds have experienced their fair share of chalky, cardboard-like protein bars, so they’re not excited about whatever’s coming down the pike.
But they spring to life when they get a helping of Lenny & Larry’s cookies, high-fiving each other, grabbing all the pieces they can and gloating in front of their dinner guests.
The buds, red jumpsuit-wearing BFFs named Scott and LaTasteshia, star in the brand’s first national campaign, a series of 15-second spots that take their inspiration from the Starburst school of absurdist humor.
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