Protein Bar Brand Trolls Competitors and Their Chalky-Tasting Snacks

The new work from Fortnight Collective revolves around a witty sight gag

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A healthy dose of protein does the body good, especially after a sweaty spin session or a powerlifting extravaganza. But what if that grab-and-go snack bar tastes like a mouth full of sawdust?

ONE Brands takes the concept to the extreme in a new fitness-centric campaign with a recurring sight gag: exercisers bite into protein bars that immediately explode and shower them with chalk dust.

Fortnight Collective, One Brands

The work comes from Fortnight Collective as the indie agency’s first project for ONE Brands, owned by Hershey.



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