This Minimalist Ridesharing Ad Asks You to Visualize Your First Trip After Quarantine

Cabify in Argentina offers a guided meditation of sorts

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

With quarantine restrictions limiting the production of new video footage, one rideshare company is tapping a new type of visual medium: its audience’s imaginations.

A new campaign from Cabify Argentina and Havas’ Buenos Aires-based Hoy agency asks viewers to imagine their first trip to visit a friend or loved one after lockdown measures eventually lift.

In a calming, meditation-like voice, a narrator walks through the steps of the trip, from the music—”that song you really like”—to the activity on the street as more everyday life presumably reemerges from months of quarantine.

The visuals are simple; a stark purple screen with a pair of animated eyes opening and closing.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in