This Lenovo Campaign Takes a Peek Into the Lives of 'Digital Seniors'

Artists Gustavo Angarita and Teresita Gómez share how tech expands and preserves their worlds

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The Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing issue. With many embracing a larger technological sphere, questions have arisen about how tech and advertising companies traditionally aimed at younger target demographics can accommodate a changing market.

Leaning into statistics that show older adults to be a vital part of any tech company’s consumer base, Lenovo has launched its “You Get Old, You Fill Yourself With Content” campaign.



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