PSAs: Public Service Announcement Campaigns

This Jarring Domestic Violence PSA Shows How, for Some Women, the Holidays Are a Nightmare

#MakeItStop campaign uses repetitive music to illustrate lingering trauma

Screen Shot 2020-11-25 at 17.08.49 — Set to "Deck the Halls," this PSA for domestic violence uses music to chilling effectSolace Women’s Aid / Stack

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LONDON—While most people look to Thanksgiving and Christmas as brief beacons of hope in what has been a very tough 2020, for some—particularly victims of domestic abuse—being trapped time at home during the holiday season can turn into a nightmare.

Solace Women’s Aid, a British charity that works to end violence against women and girls, has launched a campaign to raise awareness of the plight many women and children will face this festive season.

The organization’s jarring ad strives to point out that it’s not just the physical, sexual and mental abuse itself that so harms women and girls; rather, it’s the trauma they are left to bear.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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