Unsettling Spot From Ireland Highlights Rise in Domestic Abuse During Quarantine

TBWA\Dublin created the campaign for the country's Department of Justice and Equality

Screenshot of a FaceTime call next to black text that says, 'If your home isn't safe, support is still here'
The ad uses an interrupted FaceTime call to show how domestic abusers often control their partners' access to communication. Department of Justice & Equality

It’s a familiar scene to everyone under stay-at-home orders: a pair of friends catching up on a FaceTime call, with a living room as the backdrop. But the scene quickly darkens as keys are heard in the door, and one of the women on the call jumps off in fear before being interrogated by her controlling partner until she breaks down in tears.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.