This Is the Core of Impactful Advertising

Today's consumer wants to make the world a better place and give brand loyalty to companies that help them do so

As a leading copywriter for Wieden+Kennedy Portland, Jordan Dinwiddie is no stranger to taking on brand voices and identities. Dinwiddie spoke with fellow creative and Claima Stories podcast host Bimma Williams about their career journeys and the importance of authenticity at Adweek’s Elevate: Experiential and Creativity event last week.