This THC Beverage Brand Has a Lot to Teach Marketers About Pride Month Authenticity

Cann, proudly queer-owned, built its campaign with an LGBTQ+ cast, crew and creatives

Cann, a sales leader and Hollywood favorite in the exploding cannabis-infused drinks category, debuts its Pride campaign this weekend with 11 candy-colored billboards and 20 wild postings in Los Angeles, San Francisco and Chicago.