This Former Hollywood Writer Is Helping Netflix Create Daring Campaigns

MullenLowe's Betsy Rosenbloom bridges the gap between creative and media planning

Betsy Rosenbloom found an entirely new way to say, “Be mine,” to promote a Netflix variety show this past February called Michael Bolton’s Big, Sexy Valentine’s Day Special.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.