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Travis Scott now has some artificial intelligence competition, thanks to a new experiment from digital agency Space150.
The tech-focused creative shop has produced a song with lyrics and melodies generated entirely by a machine learning model trained on the rapper’s music. Complete with a music video starring a computer distorted deepfake of Scott, the track features heavily auto-tuned nonsense rhymes like “I know you talkin’ trippy on my blade/I just want your first name.”
While the project wasn’t designed for any particular client, the agency wanted to test the bounds of such neural network tech in creative capacities in order to determine where it might fit into brand work in the future.