This Canadian Sex Toy Ad Might Be the Best-Written Billboard of 2019

And for the brand, it's a coup in the name of women's pleasure

A Canadian sex toy ad is displayed on a billboard facing a popular highway.
WOW Tech Group says it has struggled to find media placements willing to run its messages of sex positivity for women. The Garden

“You can use sex to sell anything, except if it’s women’s pleasure.”

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."