Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
When K-Y lubricants started using the tagline “Get What You Want” in its advertising last year, the brand was speaking specifically to women, encouraging them in a pull-no-punches way to seek out their own sexual satisfaction.
That message continues and expands with an upcoming documentary series called “The Pleasure Is Mine,” which features a diverse group of women talking about the very real roadblocks to sexual fulfillment—everything from the go-to habit of putting their partners’ needs first to the ingrained hangups that stop them from asking for what they want in intimate relationships.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in