K-Y Is Launching a Branded Docuseries About Sex Positivity Called ‘The Pleasure Is Mine’

Candid conversations with diverse women aim to address stigmas that still linger

Women from a wide range of backgrounds, ethnicities and ages discuss the obstacles to their sexual fulfillment in the three-part series. K-Y

When K-Y lubricants started using the tagline “Get What You Want” in its advertising last year, the brand was speaking specifically to women, encouraging them in a pull-no-punches way to seek out their own sexual satisfaction.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.