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When K-Y lubricants started using the tagline “Get What You Want” in its advertising last year, the brand was speaking specifically to women, encouraging them in a pull-no-punches way to seek out their own sexual satisfaction.
That message continues and expands with an upcoming documentary series called “The Pleasure Is Mine,” which features a diverse group of women talking about the very real roadblocks to sexual fulfillment—everything from the go-to habit of putting their partners’ needs first to the ingrained hangups that stop them from asking for what they want in intimate relationships.