This Campaign Presents a Fuller Picture of Queer Communities in Stock Media

Storyblocks' new campaign aims to drive deeper media visibility

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

According to a Facebook study, more than half of consumers don’t feel represented by advertising, while more than 70% expect companies to include diversity in their promotional materials. For the demand-driven stock footage library Storyblocks, that meant “Re:Stocking” its archive with videos that better reflected the world in which we live.

“For too long, stock footage has reflected only one microfacet of our society,” Storyblocks contributor Aiden Korotkin said in a statement. “It is far past time to change that.”

On

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in