The Content Revolution Is Here, and It's Time for Brands to Embrace It

Creative that lacks personality won't fair well

We live in a golden age of content creation. The mass creative class is generating more quality, authentic content than we know what to do with. Now with Instagram having recently launched its own video app to compete with Snapchat and YouTube, it’s clear that social media is ground zero for consumer-created content, the content that brands and their influencers should be paying attention to.