Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
We live in a golden age of content creation. The mass creative class is generating more quality, authentic content than we know what to do with. Now with Instagram having recently launched its own video app to compete with Snapchat and YouTube, it’s clear that social media is ground zero for consumer-created content, the content that brands and their influencers should be paying attention to.