According to a Facebook study, more than half of consumers don’t feel represented by advertising, while more than 70% expect companies to include diversity in their promotional materials. For the demand-driven stock footage library Storyblocks, that meant “Re:Stocking” its archive with videos that better reflected the world in which we live.
“For too long, stock footage has reflected only one microfacet of our society,” Storyblocks contributor Aiden Korotkin said in a statement. “It is far past time to change that.”
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