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The Christmas and New Year period is one of the most dangerous times of year for drunk driving collisions. But, problematically, risk perception of drunk driving has fallen among young male drivers over the past year.
To combat this issue, the U.K.’s Department for Transport has brought back its long-running Think! road safety campaign with a humorous counterpoint to anyone tempted to drive drunk during the holiday season.
“Mates for Life” encourages young men to intervene if a friend is about to drink before driving.