This AI Campaign Re-Creates the Voices of Gun Violence Victims to Call for Reform

Change the Ref, March for Our Lives and MullenLowe will send the messages to lawmakers

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U.S. lawmakers will receive a flurry of calls today from students demanding gun reform. 

“How many calls will it take for you to care?” one of them asks. 

The twist: All of the students who call were killed in shootings, and their voices have been re-created using artificial intelligence.

Gun reform organizations Change the Ref and March for Our Lives, with agency MullenLowe, have launched The Shotline, an automated platform and campaign that allows gun violence victims to share their stories posthumously through their own voices.



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