Branding

MullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization

The new branding is part of a new direction for the IPG agency

MullenLowe has rebranded with a modern octopus that can be personalized for each employee.

By Kyle O’Brien

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Keith Haring would have admired MullenLowe’s revised branding. The new version of the agency’s octopus logo is reminiscent of the late Haring’s fluid, simple street art. But MullenLowe’s new logo design has a purpose beyond just looking cool. It lets the agency stand out with an individuality that isn’t seen much within holding company agencies.

That individuality flows down to MullenLowe’s employees, who can take the new design and make it their own for their business cards and personal profiles.

The

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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