This Agency Created a Tantalizing Ice Cream Flavor to Celebrate Its Rebrand

Periscope launches frozen treat on National Ice Cream Day

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Like all months, July is filled with real and faux holidays. In between the actual holidays of Independence Day in the U.S. and Bastille Day in France, the likes of marketing-driven celebrations like Amazon Prime Day, National Corn Fritter Day, National Cheesecake Day and others pepper the calendar (for the record, pepper gets an entire month in November).

One such day in the seventh month that most people can agree on, however, is today’s National Ice Cream Day.

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