These Volkswagens Truly Don't Want to Be Serviced by Anyone Else in New Ads

DDB Paris creates a humorous campaign about brand loyalty

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What greater sorrow is there than driving out of a mechanic’s shop, full of optimism that you’ve successfully marked a major task off of your to-do list, only for your car to make squeaking, screeching, shrieking noises before you make it home?

One-size-fits-all auto care isn’t always the answer. Sometimes you’ve got to get a little more specific to find the cure for what ails your vehicle.

Leaning into the more humorous side of auto care, Volkswagen (VW) has teamed up with its retained creative agency DDB Paris to release a short series of 15-second spots that emphasize the importance of proper maintenance.

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