Meineke Has Some Schadenfun With Its German Name in New Ads

The auto care brand pokes fun at its own name in new campaign

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Advertisements for auto care brand Meineke were a familiar staple of TV networks in the ‘90s, but it has been some time since it’s produced a series of ads as prevalent as the “You’re Not Gonna Pay A Lot, But You’ll Get A Lot” commercials of yesteryear. That makes the time all the more ideal for a reboot.

Meineke is working in partnership with agency Erich & Kallman, named AOR in early 2021, to launch a new series.



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