Meineke Has Some Schadenfun With Its German Name in New Ads

The auto care brand pokes fun at its own name in new campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Advertisements for auto care brand Meineke were a familiar staple of TV networks in the ‘90s, but it has been some time since it’s produced a series of ads as prevalent as the “You’re Not Gonna Pay A Lot, But You’ll Get A Lot” commercials of yesteryear. That makes the time all the more ideal for a reboot.

Meineke is working in partnership with agency Erich & Kallman, named AOR in early 2021, to launch a new series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in