Meineke Has Some Schadenfun With Its German Name in New Ads

The auto care brand pokes fun at its own name in new campaign

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Advertisements for auto care brand Meineke were a familiar staple of TV networks in the ‘90s, but it has been some time since it’s produced a series of ads as prevalent as the “You’re Not Gonna Pay A Lot, But You’ll Get A Lot” commercials of yesteryear. That makes the time all the more ideal for a reboot.

Meineke is working in partnership with agency Erich & Kallman, named AOR in early 2021, to launch a new series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in