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These Recently Unearthed Designs from 1973 Show What McDonald's Almost Looked Like

McGroovy, baby

What could have been.Vignelli Center for Design Studies
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By Doug Zanger

April 11, 2019

It’s hard to imagine McDonald’s without its signature yellow and red. The golden arches—in #FFC20F for you RGB nerds—have stood the test of time and are an iconic institution around the world.

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Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

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