These Recently Unearthed Designs from 1973 Show What McDonald’s Almost Looked Like

McGroovy, baby

What could have been. Vignelli Center for Design Studies

It’s hard to imagine McDonald’s without its signature yellow and red. The golden arches—in #FFC20F for you RGB nerds—have stood the test of time and are an iconic institution around the world.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.