These Recently Unearthed Designs from 1973 Show What McDonald's Almost Looked Like

McGroovy, baby

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

It’s hard to imagine McDonald’s without its signature yellow and red. The golden arches—in #FFC20F for you RGB nerds—have stood the test of time and are an iconic institution around the world.

But what if the brand had a groovy ’70s vibe?

It very well could have happened but for a sensible brand manager (likely wearing very wide collars) who rejected some designs and prototypes by Unimark International in 1973.

Let’s just say that the design certainly did reflect the times with some groovy typefaces and a generally brown motif and some other color pops that would have been better served in an



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in