These Powerful Outdoor Ads Highlight Disparities in Breast Cancer Care

Nonprofit The Chrysalis Initiative took to the streets after being ignored by hospitals

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While breast cancer remains the most common non-skin cancer, access to screenings, preventative care and surgeries that can save lives is not equally available to all. Research indicates a large disparity in care for Black women.

With the goal of changing the medical industry’s unconscious bias, nonprofit The Chrysalis Initiative has teamed up with agency Eversana InTouch for a hard-hitting outdoor campaign, “Inequality You Can’t Ignore.”

When the organization reached out to hospitals in the Northeast hopes of displaying information in lobbies, it was either declined or ignored out of hand.

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