Creative Disruption

These Fake Finance Ads Highlight a Real Problem: Period Poverty

Campaign for French nonprofit says women struggle to afford sanitary items

Screen Shot 2020-11-23 at 12.42.32 — Outdoor ads raise the awareness of period poverty.Règles Élémentaires / Serviceplan

November 25, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Sanitary products, for those short of money, can cost a fortune. Over a lifetime, sanitary products can set women back €8,000 ($9,520), according to French nonprofit Règles Élémentaires.

Sara Spary

@saramayspary
sara.spary@adweek.com

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Creative Disruption

These Fake Finance Ads Highlight a Real Problem: Period Poverty

Campaign for French nonprofit says women struggle to afford sanitary items

Sara Spary

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

Sara Spary