These Devices Could Disable Machines Harming Protected Rainforest Areas

AKQA Sao Paulo's Code of Conscience implores execs to install these chips in construction equipment

Indigenous leader and environmental activist Chief Raoni Metuktire presents the hardware mailed to construction tool makers
Indigenous leader and environmental activist Chief Raoni Metuktire presents the hardware mailed to construction tool makers. AKQA

As the Amazon rainforest faces unprecedented deforestation, CEOs at the world’s 10 biggest construction tool makers received a peculiar package this week: a sleek wooden sculpture of an endangered animal equipped with a disk-shaped circuit board.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.