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Outlining goals for the future isn't easy. Outlining goals for the entire world's future? Well, that seems impossible.
But that's what the United Nations is attempting with its ambitious Sustainable Development Goals—which include ending poverty, ending hunger and achieving gender equality within the next 15 years. And it's asking advertising and media leaders for help.
On Friday the PVBLIC Foundation hosted its second Media for Social Impact summit at the UN Headquarters in New York. Nestled in a packed conference room, industry reps from around the world listened to case studies that could help them craft the "World's Largest Advertising Campaign."