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As the Amazon rainforest faces unprecedented deforestation, CEOs at the world’s 10 biggest construction tool makers received a peculiar package this week: a sleek wooden sculpture of an endangered animal equipped with a disk-shaped circuit board.
The chip, part of a campaign from AKQA Sao Paulo called Code of Conscience, contains an open-source code the agency wrote in collaboration with environmental and indigenous protection groups that, if installed by the manufacturer, would disable heavy-duty vehicles when they are within the geographic coordinates of protected areas as recognized by the
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