For most ad campaigns, winning gold at the Cannes Lions is the ultimate goal, often capping many months of industry acclaim and passaround. But here’s a good example of an advertising effort for which Cannes was more of a launchpad than a finish line.
These Brilliant German Ads About Remarkable Women Are Getting Global Praise on Social Media
DDB Düsseldorf's highlighter ads won at Cannes, then went viral
