These Brilliant German Ads About Remarkable Women Are Getting Global Praise on Social Media

DDB Düsseldorf's highlighter ads won at Cannes, then went viral

DDB Group Düsseldorf

For most ad campaigns, winning gold at the Cannes Lions is the ultimate goal, often capping many months of industry acclaim and passaround. But here’s a good example of an advertising effort for which Cannes was more of a launchpad than a finish line.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."