Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year’s top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby.
Take, for example, the massive dead whale created by Greenpeace Philippines and agency Dentsu Jayme Syfu. What looks at first to be a colossal carcass on the beach is, on closer inspection, a sculpture made from the types of plastic trash that are killing the region’s majestic ocean life.
Then
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in