The 12 Best Outdoor Ad Campaigns of the Year

Browse the Cannes Lions' gold and Grand Prix winners for 2018

In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year’s top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby.