The 12 Best Outdoor Ad Campaigns of the Year

Browse the Cannes Lions' gold and Grand Prix winners for 2018

Spicy fried chicken replaces the flames in KFC Hong Kong's outdoor and print campaign from Ogilvy.

In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year’s top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."