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When the #BloodNormal campaign by Bodyform, advocating for more frank discussion of periods, won two top prizes at the Cannes Lions last week, it seemed to mark a cultural turning point in terms of the stigmas and taboos around women’s reproductive health.
And sure enough, just days later, Thinx—the company that engineered period-proof underwear—is getting widespread attention for using unapologetic frankness to address another social stigma: period sex.
Thinx’s new product is a seemingly luxurious $369 blanket infused with the same four-layer technology as in the company’s signature underwear.
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