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Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand’s first subway campaign for being too sexual, and for displaying sex toys.
Dame Products co-founder and CEO Alexandra Fine said the brand first reached out to the MTA and Outfront (the company that handles much of the advertising on MTA subways, buses and commuter railroad, and enforces the MTA advertising guidelines) in July. The company worked closely with Outfront and the MTA in the early stages of the relationship to develop ideas and concepts that would be appropriate and followed the MTA’s
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