The MTA Has Rejected Ads for a Sex Toy Company, Citing a Recent Change in Policy

Dame Products worked with the organization for months before formal rejection

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand’s first subway campaign for being too sexual, and for displaying sex toys.

Dame Products co-founder and CEO Alexandra Fine said the brand first reached out to the MTA and Outfront (the company that handles much of the advertising on MTA subways, buses and commuter railroad, and enforces the MTA advertising guidelines) in July. The company worked closely with Outfront and the MTA in the early stages of the relationship to develop ideas and concepts that would be appropriate and followed the MTA’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in