The Martin Agency Simplifies the CarMax Shopping Experience in Its First Campaign for the Brand

2 new ads strip it down to a straightforward message and position

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Advertising for CarMax, in recent years, has gone down a few roads. While the ads featuring comedian Andy Daly have been enjoyable, there remained a level of disconnect. Humor can work, but not at the expense of establishing a clear position.

In a new campaign for the pre-owned car dealer, The Martin Agency, which won the $100 million creative account last April over several New York agencies, has stripped it all down to the brand’s essence.



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