CarMax has selected The Martin Agency as its creative agency of record, following a four-month review.
Incumbent McKinney did not defend in the review process. Dentsu Aegis Network’s Vizeum handles CarMax’s media work, which was not part of the review.
“Martin impressed us throughout the selection process with their passion for our brand, strong strategic thinking, and compelling creative work,” CarMax vice president, marketing Laura Donahue said in a statement. “Both of our companies are proudly headquartered in Richmond, Va.,