Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer’s Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the script, imagining iconic paintings and sculptures coming to life and taking their own vacations.
The campaign kicked off with a 30-second spot, “Get Out There,” directed by Patrick Daughters, which opens with a crowd of tourists shocked that the Mona Lisa is not in her frame.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in