The Girl With the Pearl Earring Hits the Beach in EasyJet Campaign

The new ad takes famous paintings and sculptures on a tour of Europe

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During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer’s Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the script, imagining iconic paintings and sculptures coming to life and taking their own vacations.

The campaign kicked off with a 30-second spot, “Get Out There,” directed by Patrick Daughters, which opens with a crowd of tourists shocked that the Mona Lisa is not in her frame.



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