The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors

A unique spin on a consistent approach is the wining combination

A new study finds Super Bowl advertisers thrive when, like Bud Light, they build on existing campaigns in unique ways. Bud Light

With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when—or even if—they’re worth the investment.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."