The Beef Industry's 'Drool Log' Is a 2-Hour Video of a Prime Rib Roast on a Spit

Shorter versions will run online and in cinemas

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Considering we’re supposed to be in the era of 6-second ads and TikTok loops, it’s a bit counterintuitive that marketers continue to love one seasonal form of ultra-long-form content: the branded Yule log.

From Lagavulin’s 45 minutes of Nick Offerman enjoying a fireside Scotch to Old Spice’s adrenaline-fueled hour of “Ye Olde Exploding Yule Log,” a range of brands in recent years have brought their own spin to the concept of a crackling fireplace. Marvel even made 10 hours of superhero-themed Yule log videos featuring the fictional homes of Iron Man, Ms.

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