How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool

Millions of people are willing to watch

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According to the Hearth, Patio and Barbecue Association, only about half (52 percent) of American homes have a fireplace. For the 48 percent of us who are flueless, it's not easy getting into the holiday spirit—not when just about every popular conception of Christmas revolves around chestnuts roasting on an open fire and Santa Claus coming down the chimney.

Fortunately, there is a substitute: the Yule log.

Chances are you've already noticed, and probably watched, one of these ersatz holiday fireplaces.

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