Ads of the Year

The 25 Best Ads of 2018

See the work that elevated storytelling and drove the conversation

A KFC bucket, a woman with glowing eyes and David Harbour from Stranger Things are included in some of the best ads.
KFC U.K.'s unforgettable apology, Bud Light's supernaturally good marketing and Tide's meta Super Bowl ads were just a few of 2018's best.
Headshot of David Griner
By David Griner

December 13, 2018

It’s that time. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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