The 15 Best Branded Stunts and Activations of 2018 (So Far)

From space shots to Bowie, it's been a banner year

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This year’s abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy national attention was in 1896, where a rail line in Texas staged an event in which two trains smashed into each other. An impressive crowd of 40,000 people attended in the aptly named town of Crush, Texas.

While we may not have seen any head-on train collisions lately, 2018 has definitely provided a bumper crop of engaging, compelling and sometimes polarizing stunts.

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