Diversity, Equity and Inclusion

Tennessee's Transphobic Bathroom Bill Inspired a Campaign That Hopes to Be Unnecessary

TBWA\Chiat\Day New York wraps messages of support around a proposed legal message

The word Love appears three times behind a notice saying this bathroom can be used by people of any sex — The posters wrap message of LGBTQ support around signage that would be required if the law survives legal challenges.TBWA\Chiat\Day New York

August 9, 2021

Ad creatives almost never wish for their campaign ideas to be unnecessary, but that’s certainly the case with this poster series drafted by TBWA\Chiat\Day New York.

David Griner

@griner
david.griner@adweek.com

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Diversity, Equity and Inclusion

Tennessee's Transphobic Bathroom Bill Inspired a Campaign That Hopes to Be Unnecessary

TBWA\Chiat\Day New York wraps messages of support around a proposed legal message

David Griner

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David Griner